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The NexTran Group LLC provides products and services to firms in the financial services, Internet and security sectors. Its offerings include ATMs, transaction processing services, public internet and wireless services and sale and service of ATMs. Its customers include financial institutions, independent sales organizations and retailers.
As a small company competing with more recognized brands in its market, and with a limited advertising budget, NexTran retained Chaddsford Planning Associates, LLC to handle its public relations and provide a business development strategy. After thorough consultations with the company, we produced NexTran's first Marketing Plan, a Public Relations Plan, Communications Plan and Trade Show Plan. We coordinated their product launches with well timed and well placed media releases and stories. We set up their trade show program and provided trade show planning and training for employees. We set up meetings with senior company officials and editorial boards of influential trade publications. We also assisted with the production of the company's first Investment Memorandum.
The results? Greater media coverage, which has resulted in enhanced brand recognition, visibility, and sales. Since we began working with the NexTran Group the company has risen and remains one of the top 10 independent sales organizations, as well as one of the top 5 manufacturers and shippers of ATMs, according to an independent national survey.
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